Um, No. and. No. It’s not just a bunch of teens and celebrities on there? (see answer above) Wanna know why? And this isn’t going to be a long post, by the way. Twitter is not a kids toy. It is used as a sales tool, a customer satisfaction monitor, a breaking news monitor, a [...]
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Think Twitter is Silly? Think Again.
by Krista Summitt on April 3, 2012 in Myth Slapping, Social Media, Tools, Uncategorized
I’ll Have the Jiffy Lube Fries: Ad Sponsored Product Offerings
Even though I’m a web marketing consultant and strategist, I always try to pay attention to what “brick and mortar” businesses are doing. As Chris Brogan said in a recent Third Tribe broadcast, you should always look for the “Starbucks oatmeal strategy” you could implement in your online business. Meaning, think outside your current set of offerings (coffee in this case) and see what complimentary offerings you could create that your customers want. I’m a firm believer most all tactics and strategies can be implemented online in some fashion,
by Krista Summitt on March 16, 2010 in Blog, Strategies
Johnny Weir: Fiercest Brand on Ice
I’ve kinda become obsessed with Olympic figure skater Johnny Weir. No not THAT kind of obsessed. Oh I do get a major kick out of his whole act: the fashionable, unpretentious, fierce, fox-fur-and-Louis-Vuitton-dipped swagger. However, the brand strategist and social media marketer in me has been salivating at the branding potential of this Pop Star [...]
by Krista Summitt on February 18, 2010 in Branding
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