Archive by Author

Think Twitter is Silly? Think Again.

Um, No. and. No. It’s not just a bunch of teens and celebrities on there? (see answer above) Wanna know why? And this isn’t going to be a long post, by the way. Twitter is not a kids toy. It is used as a sales tool, a customer satisfaction monitor, a breaking news monitor, a [...]

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I’ll Have the Jiffy Lube Fries: Ad Sponsored Product Offerings

Even though I’m a web marketing consultant and strategist, I always try to pay attention to what “brick and mortar” businesses are doing. As Chris Brogan said in a recent Third Tribe broadcast, you should always look for the “Starbucks oatmeal strategy” you could implement in your online business. Meaning, think outside your current set of offerings (coffee in this case) and see what complimentary offerings you could create that your customers want. I’m a firm believer most all tactics and strategies can be implemented online in some fashion,

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Johnny Weir: Fiercest Brand on Ice

I’ve kinda become obsessed with Olympic figure skater Johnny Weir. No not THAT kind of obsessed. Oh I do get a major kick out of his whole act: the fashionable, unpretentious, fierce, fox-fur-and-Louis-Vuitton-dipped swagger. However, the brand strategist and social media marketer in me has been salivating at the branding potential of this Pop Star [...]

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My First Post for SoulBounce.com!

For a long time, one thing I’ve dreamt of doing is writing for an online music magazine. I’m happy to tell you that dream is now a reality. This week I’ve officially started writing for the neosoul music site SoulBounce.com as a contributor covering podcasts and mixtapes. The link to my first post is below. [...]

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Welcome to the Kristasphere 2.0!

Kristaphere 2.0 discusses lifestreaming tools and how people use them.

That’s my elevator pitch. I chose it because I’m a marketer and strategist I’m interested in how people and organizations are using this technology, the supporting tools that spring up around them, and who the users are.

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